Ferragamo - Soft Bag
Ferragamo unveils the Soft bag, a contemporary reimagination of an archival icon. To introduce this sculptural silhouette, Mazarine Digital imagines a sensual campaign rooted in motion and emotion.
Through fluid gestures and intimate visuals, the Soft Bag reveals its nature — bold, tactile, instinctively desirable.
Short films and a photographic series compose a visual choreography between body and object. In the mini-films, a feminine silhouette evokes the bag’s organic folds, moving with grace, rhythm, and magnetism. Each gesture reflects the supple motion of leather, blurring the lines between muse and material. The Soft Bag lives, breathes, unfolds.
Beyond a product campaign, the craftsmanship takes center stage.Gesture becomes narrative.
In a visual homage to the artisan’s research notebook, this chapter explores the making of the Crush. Through macro details and tactile compositions — sketches, tools, folded leathers — the intelligence of the hand and the poetry of the process come to life.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Other projects
Ferragamo - Mother's and Father's Day
Blurring the lines between reality and AI-generated artistry, Mazarine Digital reimagines the narrative of parenthood for Ferragamo.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Ferragamo - All you need is a hug
Inspired by China's 520 Love Day, Mazarine Asia Pacific launched an integrated campaign blending cinematic storytelling with interactive engagement.
The strategy—spanning from market research, brand positioning, to phygital activations and content creation—sparked authentic connections with local audiences.
Anchored in the tender concept “All you need is a HUG”, we wove a soulful narrative through emotional short films, spotlighting the brand’s ambassadors in a timeless tale of romance that transcended age and culture. These visually rich stories wrote a love letter to all, celebrating the most intimacy feeling in everyone’s heart.
Pour renforcer la résonance émotionnelle, un mini-jeu en ligne captivant a invité les audiences à une aventure digitale ludique où des câlins virtuels débloquaient des récompenses exclusives, créant un lien entre engagement numérique et découverte en magasin.
Cette fusion stratégique entre émotion et action a converti les spectateurs en ligne en consommateurs physiques, les guidant des écrans vers les boutiques de la marque pour une connexion réelle.
