GIGI - Paris Society
Founded in the south of France, based in Paris, Gigi’s brand strategy combines a unique narrative with exceptional performance signed by Mazarine Digital.
Gigi is for those who love life "Alla Grande," those who appreciate simple and sensory pleasures, those who gather to celebrate the pure joy of being together.
The original Gigi beach house sits under a pine forest in Ramatuelle, where the aesthetic is a mix of memories and heritage. With this image seared in our minds, we set out to launch Gigi in Paris. Together, we defined the brand platform and pillars, and also designed and implemented its CRM, SMA and SEA strategy.
Our 120 experts imagine immersive omni-channel digital experiences.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
We set out to create an online experience that reflects Dior’s history and heritage while driving adoption.
Our collaboration with the House of Dior began in 2009 with the creation and development of the Christian Dior Couture website. Since then, we have been working together to enrich and adapt the platform according to the latest trends and innovations, in a constant effort to improve, create and innovate. With these goals in mind, we suggested merging the Dior Couture and Dior Beauté sites, bringing together nine product categories under one roof and sparking creative and technological synergies. At the same time, we defined the iconographic guidelines and shot 1,800 products sold on the e-commerce platform.
The Carlton Cannes unveils its new website, designed and produced by Mazarine Digital : carltoncannes.com
We're working with the legendary Cannois hotel to completely overhaul its digital platform for the reopening of the institution.
Designed by Mazarine Digital, the platform features a purified, sunny aesthetic, with an optimized, intuitive user path to deliver a complete experience.