Giorgio Armani
Design for the exceptional Armani Privé collection by Mazarine Pascalie Design.
A tribute to the noblest of materials.
We created the volume design of the bottle and the graphic identity of the original Armani Privé perfume collection.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
Shu Uemura
Mazarine Pascalie Design created the makeup collection’s monogram and designed the product collection.
Expressing the Shu Uemura spirit: the luxury of purity, modern and artistic. Inspired by the traditional Japanese seal 印鑑, which represents the founder's first name in kanji, meaning "excellence".
Alongside Shu Uemura, we designed make-up products with pureness, very geometric shapes, playing on intense matte or glossy blacks. We also created the monogram 秀 "shu" to become the brand's emblem.
RIMOWA - SEIT 1898 Exhibition - New York
A celebration of the 125-year-long history of the brand, highlighting the building foundations of RIMOWA.
RIMOWA invites you to the exhibition SEIT 1898, an experiential voyage through the German Maison's rich history marking its 125th anniversary. A moment of global brand statement, looking back in time and towards the future.
A careful selection of over 100 cases from RIMOWA’s archives guides visitors through this rapid evolution. Elements of the brand’s past are expressively reconstructed in evocative dioramas marking the materials, places, people, trends, and craft that defined its identity. SEIT 1898 shares generations of tools that were made by RIMOWA’s hands, but defined by the discerning travelers that reached for them for 125 years and counting.
