Giorgio Armani Beauty
Mazarine Asia Pacific is appointed by Armani Beauty to do content creation for its new product launch Rouge d’Armani Matte.
A collaboration with Jackson Yee and Zhong Chuxi, brand ambassadors.
Hero video features both celebrity with a concept of 'Partner in Crime' with highlight of product benefits such as intense matte and close in one stroke.
These differents visuals showcasing the Armani's professional makeup world.
Still photo and several short-cut video versions are also produced, with different angles such as product product shades, texture and in one stroke.
Dior - Dior.com
Design and maintenance of the dior.com digital ecosystem by Mazarine Digital.
We set out to create an online experience that reflects Dior’s history and heritage while driving adoption.
Our collaboration with the House of Dior began in 2009 with the creation and development of the Christian Dior Couture website. Since then, we have been working together to enrich and adapt the platform according to the latest trends and innovations, in a constant effort to improve, create and innovate. With these goals in mind, we suggested merging the Dior Couture and Dior Beauté sites, bringing together nine product categories under one roof and sparking creative and technological synergies. At the same time, we defined the iconographic guidelines and shot 1,800 products sold on the e-commerce platform.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Numéro Homme 42
Numéro Homme 42 Fall-Winter 2021-2022
Available on shop.numero.com
Numéro Homme 42 Fall-Winter 2021-2022 features the confessions of Garry Kasparov, the Russian chess champion who is strongly opposed to his country's repressive policies, as seen through the lens of Juergen Teller.
Also included: a no-holds-barred interview with Chicago artist Theaster Gates, who is building the foundations of a more equitable world in his hometown; a guided tour by Chinese dissident artist Ai Weiwei of his major retrospective in Portugal; an inventory of objects and personal archives of refugees and activists photographed by Guido Mocafico, who reminds us of the importance of the LGBTQI struggle today, ex-stand-up star Stéphane Bak, who intends to shake up the stereotypes of French cinema adulated by the American industry and who has just released his second album, and the Mode series signed by Jackie Nickerson, Sølve Sundsbø, Jean-Baptiste Mondino, Carlotta Manaigo and Charles Fréger.
