Giorgio Armani Beauty 

Mazarine Asia Pacific is appointed by Armani Beauty to do content creation for its new product launch Rouge d’Armani Matte.

A collaboration with Jackson Yee and Zhong Chuxi, brand ambassadors.

Hero video features both celebrity with a concept of 'Partner in Crime' with highlight of product benefits such as intense matte and close in one stroke.

These differents visuals showcasing the Armani's professional makeup world. 

Still photo and several short-cut video versions are also produced, with different angles such as product product shades, texture and in one stroke.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

DIOR - CRM PROGRAM

The Mazarine Image and Mazarine Digital teams collaborate in the design and implementation of the CRM ecosystem and loyalty program.

We support Dior Parfum & Beauté in the construction of its CRM strategy, from the design and publishing of its journal to the writing and creation of newsletters. 

An omnichannel program without a physical loyalty card.

At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.

Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.

Ardazaei - Haute Couture fw24

Haute Couture Fall-Winter 2024 fashion show in Paris by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.