GIORGIO ARMANI BEAUTY
Mazarine Asia Pacific is appointed by Armani Beauty to do content creation for its new product launch Rouge d’Armani Matte.
A collaboration with Jackson Yee and Zhong Chuxi, brand ambassadors.
Hero video features both celebrity with a concept of 'Partner in Crime' with highlight of product benefits such as intense matte and close in one stroke.
These differents visuals showcasing the Armani's professional makeup world.
Still photo and several short-cut video versions are also produced, with different angles such as product product shades, texture and in one stroke.
Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.
Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.
Fondation L'Oréal
Mazarine Digital created a digital platform for the L'Oréal Foundation and designed a tailor-made performance strategy to communicate on its CSR commitments.
"The L'Oréal Foundation has been fighting for a more inclusive world for over 20 years."
— Jean-Paul Agon, Chairman of the L'Oréal Board of Directors and President of the L'Oréal Foundation.
The L'Oréal Group turned to us to design and develop the digital platform for its corporate foundation, the L'Oréal Foundation. This non-profit organization was created in 2007 to carry out the Group’s mission of supporting causes and issues related to women. Its actions reach across three key areas that lie at the heart of L'Oréal's commitments: scientific research, beauty in solidarity and climate action. This platform aptly showcases the CSR issues that are truly important to the Group. Our role in this project now includes raising awareness about the Foundation and its actions via the platform and social networks.
Our 120 experts imagine immersive omni-channel digital experiences.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
VERSACE RESORT 2024
Versace x Dua Lipa "La Vacanza" Resort 2024 Show Cannes by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.