Givenchy - Collection Particulière
A uniquely singular launch campaign for the fashion house’s distinctive collection by Mazarine Stories.
Inspired by Hubert de Givenchy, La Collection Particulière brings the House's vision to life by creating unisex olfactory identities for unique personalities.
We set out to build a powerful story around the collection and the iconic perfume L'Interdit. For each perfume, we designed a visual and audio narrative rooted in couture, the senses and noble materials. The comprehensive digital experience was launched on the Givenchy Beauty website and through a series of satisfying and ASMR content.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Mazarine Asia Pacific supports the brand from the creative conception to production of the social content.
A campaign composed of films and visuals, embodied by the brand ambassadors Wang Yibo and Kiki, shot for the first time in China.
Numéro Homme 41
Numéro Homme 41 Spring-Summer 2021 features an exclusive interview with Kylian Mbappé, the child king of world soccer, and confessions from Roger Federer, probably the best tennis player of all time.
Other highlights include a glimpse into tennis player Rafael Nadal's hotel room for a never-before-seen interview, a portrait of British heavyweight boxer Anthony Joshua, and the incredible journey of Olympic medal-winning freestyle skier Gus Kenworthy, one of the few sportsmen to have dared to come out, carte blanche for artists Francesco Vezzoli, Raymond Pettibon, Daniel Arsham, Coco Capitán, Camille Henrot, Roe Ethridge and Mathias Augustyniak, a photo essay on Argentine soccer legend Diego Maradona, and exclusive Mode series by Pierre Debusschere, Bruce Gilden, Jean-Baptiste Mondino, Lee Wei Swee and Jack Pierson.