GIVENCHY - Collection Particulière

Fragrance & beauty

Campaigns & content

A uniquely singular launch campaign for the fashion house’s distinctive collection by Mazarine Digital. 

We set out to build a powerful story around the collection and the iconic perfume L'Interdit. For each perfume, we designed a visual and audio narrative rooted in couture, the senses and noble materials. The comprehensive digital experience was launched on the Givenchy Beauty website and through a series of satisfying and ASMR content.

Inspired by Hubert de Givenchy, La Collection Particulière brings the House's vision to life by creating unisex olfactory identities for unique personalities.

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.

PACO RABANNE

Fragrance & beauty

Campaigns & content

An iconoclastic campaign for the launch of PURE XS by Mazarine Stories.

With audacity and wit, the 360° campaign, embodied by the young Portuguese model Francisco Henriques, invites us to reveal the Man within us. The film, directed by Johan Renck, was widely broadcast on TV and social networks.

Iconoclastic, offbeat, essential: Pure XS, an extravagant campaign that makes an impression, just like Paco Rabanne.

Van Cleef & Arpels - Perlée

Social Media & Amplification

Watch & jewelry

Campaigns & content

Creation of the digital campaign of the Perlée collection by Mazarine Stories.

The campaign presents the Pearl rings in a new light, with displays of hypnotic balance.

For the first time, Van Cleef & Arpels invites young artistic talents to reinterpret its territory. Together with Arthur Hoffner, we have imagined and produced a unique universe for the new collection campaign.