Hugo Boss - Boss Bottled Elixir
Mazarine Stories partnered Hugo Boss for the launch of their new campaign.
Release your inner light: a visual transcription designed as a 360° campaign by Mazarine Stories.
The unique BOSS Bottled glass bottle is presented with a deep black lacquered finish that gives way to a golden glow in the centre, channelling the spirit of the modern BOSS man finding his inner light. As the figure of the new campaign, Australian actor Chris Hemsworth inspires everyone to be themselves, revealing the power and boldness of their personality.
Launched 25 years after the original BOSS Bottled, BOSS Bottled Elixir is an invitation to discover intensity at its utmost through a sophisticated, highly concentrated composition.
Crafted by the legendary master perfumer Annick Menardo – creator of the BOSS Bottled signature – in close collaboration with perfumer Suzy le Helley, this irresistible fragrance celebrates the reinvention of a contemporary classic. This perfume icon is crafted with warm top notes of incense and cardamom, a seductive heart of vetiver and patchouli, and earthy imprint.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Clarins - Chinese New Year
Clarins is celebrating the Chinese New Year with the launch of a press, poster, retail and digital campaign by Mazarine Asia Pacific.
Clarins has entrusted Mazarine Asia Pacific with the design and implementation of its first campaign specially designed for the Chinese New Year.
The skin care products' campaign focuses on the relationship between embroidery, the spearhead of traditional Chinese craftsmanship, and Clarins' expertise and creativity.
A modern twist on the visual codes of the Chinese New Year, focused on enchantment in a fairy-tale visual universe.
Loewe Technology - We. HEAR Pro Campaign
Loewe Technology proudly announces its first collaboration with brand ambassador Kylian Mbappé in a dynamic 360° campaign.
Partnering with Mazarine Stories and Mazarine Digital, Loewe Technology's latest campaign showcases the debut creation of their new ambassador, Kylian Mbappé.
The We. The HEAR Pro campaign introduces the premier product of the KM x Loewe collaboration: a high-tech, high-performance portable speaker designed to provide a rich and perfectly balanced sound experience. Kylian Mbappé invites this innovative speaker to "Celebrate the joy you create every day". Orchestrated by Mazarine Stories and Mazarine Digital, the campaign features a robust social and paid media strategy. Key influencers will have the exclusive opportunity to experience the speaker firsthand, positioning it as an essential companion for their daily lives.
