HUGO BOSS - BOSS BOTTLED - STRIKING LAVENDER
On the occasion of the launch of the limited edition BOSS BOTTLED STRIKING LAVENDER, Hugo Boss entrusted Mazarine Digital with the conception and production of a fully 3D-crafted campaign.
Driven by the “PLAY IT BIG” concept, the campaign explores an aesthetic of excess, where oversized bottles and reimagined nature create a striking and immersive visual universe.
The campaign showcases the limited edition through a reinvented lavender - masculine, sensorial, and crystallized - set within environments inspired by the codes of football.
From stands to locker rooms and the pitch, these hybrid settings, subtly infused with lavender, shape a distinctive visual territory where power meets sophistication.
This interpretation of lavender is also expressed through a white variation - fresher and more luminous - developed to accompany the simultaneous launch of the BOSS ALIVE limited edition.
An immersive hero film and a social-first capsule, blending lavender fields with stadium atmospheres, extend the experience and amplify its digital impact.
Print and digital visuals created for BOSS ALIVE SPARKLING LAVENDER complete the campaign, enabling COTY to orchestrate a cohesive and amplified communication around this key strategic moment for the Hugo Boss Brand.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Other projects
Hugo Boss - Boss Bottled Triumph Elixir
Hugo Boss unveils a new digital campaign, BOSS Bottled Triumph Elixir, designed, directed and produced by Mazarine Digital.
Mazarine Digital partners with Hugo Boss for the launch of its limited edition BOSS Bottled Triumph Elixir.
With this digital campaign featuring three leading international footballers - Phil Foden (UK), Kai Havertz (DE) and Eduardo Camavinga (FR) - in an impactful graphic universe, Mazarine and BOSS Bottled celebrate the triumphant spirit of the limited edition BOSS Bottled Triumph Elixir.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Hugo Boss - Boss Bottled Elixir
Mazarine Digital partnered Hugo Boss for the launch of their new campaign.
Release your inner light: a visual transcription designed as a 360° campaign by Mazarine Digital.
The unique BOSS Bottled glass bottle is presented with a deep black lacquered finish that gives way to a golden glow in the centre, channelling the spirit of the modern BOSS man finding his inner light. As the figure of the new campaign, Australian actor Chris Hemsworth inspires everyone to be themselves, revealing the power and boldness of their personality.
Launched 25 years after the original BOSS Bottled, BOSS Bottled Elixir is an invitation to discover intensity at its utmost through a sophisticated, highly concentrated composition.
Crafted by the legendary master perfumer Annick Menardo – creator of the BOSS Bottled signature – in close collaboration with perfumer Suzy le Helley, this irresistible fragrance celebrates the reinvention of a contemporary classic. This perfume icon is crafted with warm top notes of incense and cardamom, a seductive heart of vetiver and patchouli, and earthy imprint.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.