Reiffers Art Initiatives - "Infiltrées, 5 manières d'habiter le monde" Exhibition 

"INFILTRÉES – 5 manières d’habiter le monde" is the second group exhibition of the Reiffers Art Initiatives 2023 Prize.

The exhibition "Infiltrées - 5 manières d'habiter le monde" highlight the artistic process of five emerging artists from the contemporary scene: Meriem Bennani, Han Bing, Bianca Bondi, Binta Diaw and Ser Serpas.

The exhibition invites the five artists to take over the Acacias Art Center - whose new architecture will be revealed on this occasion - to display works that are almost entirely new. Artists who are not content to simply engage with the world, but who work just as hard to reconfigure it aesthetically and conceptually to propose other visions and other ways of making the world, together. At the end of the exhibition, one of them will be awarded the Reiffers Prize. With the support of Mazarine Group and La Mode en Images. 

For the second edition of the Reiffers Art Initiatives Prize, the artistic committee members chose five emerging artists from the contemporary scene. This new group exhibition highlighted the artistic approach of these young talents. This year's prize goes to the artist Serpas.

The artist's works form abstract poems that tell of our relationship with our environment and our ability to make it our own, to reassemble it as much as to sublimate it. Represented by Galerie Balice Hertling, the artist is not content to simply grapple with the world, but works just as hard to reconfigure it aesthetically and conceptually, to propose other imaginaries and other ways of making the world, together. Voted for by the public and the Reiffers Art Initiatives artistic committee, the work of this young American artist living in Paris was singled out for its artistic approach and the sensitivity of its works, which faithfully reflect the tensions shaking today's society.

The art book "Infiltrées - 5 manières d'habiter le monde" features the exhibition at the Acacias Art Center of the 2023 edition of the Reiffers Art Initiatives Prize.

The exhibition featured works by five emerging women artists from four continents (Africa, America, Asia and Europe), selected by the artistic committee: Meriem Bennani, Han Bing, Binta Diaw, Bianca Bondi and Ser Serpas, the 2023 winner.

Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity. 

Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene. 

Acacias Art Center - "The Portraits" Exhibition

 

The Acacias Art Center hosted a keynote exhibition, Guy Bourdin – The Portraits, featuring rare works produced between 1950 and 1980.

Widely acclaimed as one of the greatest photographers of the second half of the 20th century and a brilliant inventor of fashion and advertising images, Guy Bourdin produced several of his photographic projects at the Acacias Art Center.

"Guy Bourdin: The Portraits" is a selection of the most personal works ever shown in Paris since his death in 1991, showcasing rare images produced between 1950-1980. Curated by historian Shelly Verthime, the exhibition gathers more than 150 of the artist's photographs from an intimate and personal perspective. His early black-and-white works, largely influenced by surrealism, often overlooked, sit alongside his most iconic and timeless photographs, as well as Super-8 films from his personal collection. The exhibition highlights the central role that Surrealism played in the photographer's work. Influenced by his close ties to Man Ray, Guy Bourdin's early portraits lay the foundation for his surrealist language and approach, which would eventually become one of his stylistic signatures.

Bringing to a close forty years of Guy Bourdin's artistic research, the exhibition ends with his colour press and advertising photography, which revolutionised fashion photography at the end of the 20th century. 

Defying convention with his mysterious, hypnotic and Surrealist take on fashion photography, he invented bold, often appealing images with a unique modern aesthetic. Finally, the exhibition sheds light on Guy Bourdin the fashion film pioneer, through several Super-8 films taken from his personal collection, which he shot himself during photo shoots. Primarily a creator of images, Guy Bourdin (1928-1991) continued to learn and explore, from his first portraits to his advertising images, in which each person plays an essential but never overwhelming role. His works continue to feel modern to this day.

Atelier Cologne 

Creation of visual identity, branding and product design for fragrance brand Atelier Cologne.

Mazarine Pascalie Design creates the new graphic identity, branding and bottle design for fragrance brand Atelier Cologne. A design that embodies the art of materials: between craftsmanship and high perfumery.

This collaboration marks a new chapter in the luxury fragrance industry, inspired by the art of craftsmanship, and embodies a new elegance, commitment and renaissance. 

A brand is founded on objects and symbols that endure.

A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.