Jaeger - Lecoultre
Mazarine Digital realize the Reverso digital activation campaign for Jaeger-LeCoultre.
To renew the image of its iconic Reverso, Jaeger-LeCoultre worked with Mazarine on a digital activation campaign broadcast on the brand's networks for spring 2019.
The films and visuals illustrate the concept of the Tipping Point, the magic movement of the case that makes the Reverso unique and highlights its art deco design.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
La Perla Beauty
The iconic lingerie brand launches La Perla Beauty in collaboration with Mazarine Stories.
"What is behind the woman you see? The woman you don’t see…”
Since its beginnings in 1954 La Perla Lingerie has defined contemporary femininity by striking a balance between elegance and seduction. We focused on promoting the avant-garde values of the Italian house as we prepared to launch its beauty brand. Together, we defined the brand platform as well as the editorial and social media strategy of all annual communications.
To announce the launch of La Perla Beauty, we designed and produced its first 360° advertising campaign, showcasing the La Perla Signature fragrance with brand ambassador Malika El Masloushi.
We welcomed the press and influencers at a live phygital brand launch event using our interactive “Smart Player™” device.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Moët & Chandon X Ambush
Mazarine Stories supports Moët&Chandon for the launch of their new collaboration with Yoon Ahn, artistic director of the House of Ambush.
La Collection Rabanne
Mazarine Pascalie Design designs La Collection Rabanne: 6 exclusive high perfumery fragrances.
A radical, uncluttered design: a glass block set into a chrome-plated metal casing, revealing a gold plate engraved with the material descriptions of each fragrance.
The signature “Gold Eight” jewel, a tribute to the brand's emblematic motif, seems to seal the object. New creations that celebrate Rabanne's unconventional history with new olfactory signatures.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.