Jaeger - Lecoultre
Mazarine Digital realize the Reverso digital activation campaign for Jaeger-LeCoultre.
To renew the image of its iconic Reverso, Jaeger-LeCoultre worked with Mazarine on a digital activation campaign broadcast on the brand's networks for spring 2019.
The films and visuals illustrate the concept of the Tipping Point, the magic movement of the case that makes the Reverso unique and highlights its art deco design.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Moët & Chandon X Ambush
Mazarine Stories supports Moët&Chandon for the launch of their new collaboration with Yoon Ahn, artistic director of the House of Ambush.
Calvin Klein
Mazarine Stories supports Calvin Klein on the concept of new campaign for the iconic perfume Eternity Calvin Klein.
The campaign marks the return of the iconic couple Christy Turlington Burns and her husband Edward Burns, 30 years after their first appearance. Shot by Matt Lambert, we combined traditional black and white with color shots. This contrast expresses the couple's committed past and strength.
The campaign, which translates into a compilation of joyful moments by the ocean, is a tribute to their timeless love story. Lachlan Bailey captured the iconic couple for the key visual, an image that evokes one of the couple's many memories, a stolen moment from their never-ending love story.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Reiffers Art Initiatives - Mentorship Exhibition 2024
The fourth exhibition of the Reiffers Art Initiatives mentorship program at Art Basel Paris.
Ugo Rondinone is the mentor of artist Tarek Lakhrissi for the fourth edition of the 2024 Reiffers Art Initiatives mentorship program. The exhibition will be presented at the Reiffers Art Center on the occasion of Art Basel Paris.
A leading figure in contemporary art, Ugo Rondinone takes on the role of Reiffers Art Initiatives mentor in 2024. Celebrated by the world’s leading museums (MoMA PS1, Centre Pompidou, Whitechapel Gallery, Château de Versailles, etc.), Ugo Rondinone is a renowned multidisciplinary artist, poet, collector and curator.
A visual artist and poet, Tarek Lakhrissi develops his practice around different media such as writing, performance, video and sculpture.
Words and language are the source of his work. Exploring poetry, popular culture and affects, Tarek Lakhrissi’s work redefines an emancipating imagination and anticipates an equally emancipating future.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.