Lanson - La Fraicheur Créative
Mazarine offers a new interpretation of the Lanson universe through an AI-driven digital campaign, creating bespoke content built on bold creative choices and a demanding visual language.
Since 1760, the Champagne House Lanson has embodied a unique and distinctive style: freshness. Driven by an open-minded spirit and guided by a constant pursuit of progress, the brand nurtures ever-renewed creativity at the heart of its identity.
The agency conveys the House’s boldness and elegance through a digital campaign conceived as a sequence of stories across five distinct worlds: craftsmanship and the human touch, the sensory experience, the uniqueness of vintages, open-mindedness, and a passion for tennis.
Driven by a strong artistic direction and the controlled use of artificial intelligence, the campaign tells the Lanson story in a different way through contemporary content with occasionally surreal accents.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.