Le Couvent des Minimes

A new identity for the Couvent des Minimes by Mazarine Pascalie Design.

A poetic stroll and rich in tradition as well as a more contemporary design to match the brand's more luxurious positioning.

The new logo honors the brand's heritage, with the inscription 1614, the date on which the construction of the Couvent des Minimes was completed. Botanica Nobilis evokes the natural and officinal origins of most of the brand’s ingredients. The identity is poetically applied to all product ranges.

A brand is founded on objects and symbols that endure.

A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.

MAYBELLINE NEW YORK

Volume design and graphic identity for numerous makeup products for the Maybelline New York brand by Mazarine Pascalie Design.

Loro Piana - fw24 - Milan 

Collection Ready-to-Wear Spring-Summer 2024 in Milan by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.