L’ORÉAL PARIS
Designing volumes and graphics for L'Oréal Paris and L'Oréal Paris China products by Mazarine Pascalie Design.
We worked with the international brand to roll out a new aesthetic for its skincare and makeup lines. We created the brand’s signature "carron" shape and designed packaging, adhering to the strictest graphic codes in order to create coherence across the entire brand. With additional tweaks and touches for the China market, we aligned with the brand’s upmarket local positioning.
Premium designs, combining glamor and science.
A brand is founded on objects and symbols that endure.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
MAYBELLINE NEW YORK
Volume design and graphic identity for numerous makeup products for the Maybelline New York brand by Mazarine Pascalie Design.
NUMÉRO ART 12
Numéro Art, the leading magazine for international contemporary art, features the most influential personalities, events and places in the contemporary creative scene.
For Numéro art, actress Camille Cottin tries her hand at a new role: muse of artist and photographer Lea Colombo, who plunges her into the heart of her flamboyant pictorial universe in a series that pays tribute to Matisse, Picasso and Warhol. Three artists celebrated this season by major exhibitions.
The French film star also talks in a long interview about her unique relationship with art, nurtured by her artist father. Numéro art also photographed the artist Dominique Gonzalez-Foerster in her recent exhibition in Madrid. Dominique Gonzalez-Foerster, one of the most respected and celebrated French artists in the world, reveals herself in an interview as the high priestess of the exhibition, which she transforms into scripted environments and fantastical experiences.
This new Numéro art also gives voice to an exciting new generation of artists including Meriem Bennani, Han Bing, Bianca Bondi, Binta Diaw and Serpas gathered in a collective exhibition "Infiltrées - 5 manières d'habiter le monde".
To be discovered, the humorous and subtle videos and installations of Meriem Bennani, one of the most influential of her generation, the searing and intense works of Ser Serpas (soon to be exhibited at the Bourse de Commerce in Paris), the eco-feminist installations of Binta Diaw, the bold and colorful paintings of Han Bing, and the mystical creations of Bianca Bondi. Five exceptional women artists exhibited by the Reiffers Art Initiativesfoundation this spring in Paris. Once again, Numéro artpays tribute to the vitality of the French art scene with the dreamy paintings of Julie Beaufils and the sensitive and poetic work of Benoît Piéron. This issue also unveils a series of unpublished and subversive paintings by Beninese artist Roméo Mivekannin. And of course, a selection of the essential exhibitions of the season and a focus on the Rencontres de la photographie d'Arles.
Numéro has been a leading media in the world of fashion, contemporary art and culture.
Numéro magazine creates a unique editorial and visual language blending fashion, beauty, art, and design. Numéro offers three editions: Numéro, Numéro Homme, Numéro Art.