L’ORÉAL PARIS
Designing volumes and graphics for L'Oréal Paris and L'Oréal Paris China products by Mazarine Pascalie Design.
Premium designs, combining glamor and science.
We worked with the international brand to roll out a new aesthetic for its skincare and makeup lines. We created the brand’s signature "carron" shape and designed packaging, adhering to the strictest graphic codes in order to create coherence across the entire brand. With additional tweaks and touches for the China market, we aligned with the brand’s upmarket local positioning.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.
L'Oréal Professionnel
Mazarine Pascalie Design imagined the new graphic identity for the L'Oréal Professionnel division and all the product designs for its brands.
We redesigned L'Oréal Professionnel’s identity to reaffirm its brands’ expert, technical and fashionable dimensions.
The result: strong identities with sustainable packaging made with a new type of recycled plastic and ink, the "Virgin Plastic".
For the professional color care range, a new signature bottle, with expert and modern laboratory codes and soft pastel tones.
For the Blond studio line, black, white and a touch of iridescent metal, an intense and technical universe. And for Majirel, fresh and colorful identity dresses more ecological aluminium tubes.
Numéro 240
Numéro 240 of September 2023
Available on shop.numero.com
Agathe Rousselle, a promising talent in French cinema revealed by her role in Titane, Palme d'or at Cannes in 2021; the flamboyant American actor Austin Butler, Hollywood star soon to appear in the second part of Dune.
Also featured, filmmaker Justine Triet, awarded the Palme d'or this year for her film Anatomie d'une chute; pop superstar and icon of Generation Z Angèle ; the great Italian designer Giorgio Armani, who talks about his unbreakable link with cinema in an exclusive interview; new fashion talents awarded the prestigious LVMH prize; the celebration of Pablo Picasso around the world on the fiftieth anniversary of his death; and fashion series by Jean-Baptiste Mondino, Txema Yeste, Koto Bolofo, Anthony Arquier, Elina Kechicheva, Bjarne x Takata and Bruno+Nico.
