Loris Gréaud - Musée du Louvre
ARTER produces [I] by Loris Gréaud, in which the artist presents a ghostly, mysterious statue under the Louvre pyramid.
Loris Gréaud, a French artist renowned for his bold and immersive projects, presents a unique work at the heart of the Louvre Museum.
Conceived in two distinct elements, this project is part of a reflection on space and the increasingly uncertain limits of a work of art. The first part, a mysterious sculpture exhibited beneath the Louvre pyramid, is reflected in a second work, presented at the same time in the Centre Pompidou Forum.
ARTER produces exhibitions and major artistic events for cultural institutions, local authorities and major luxury brands.
ARTER is a European agency with an international reach, promoting responsible, resilient culture with impact. A pioneer in the art production, the agency has been helping artists and players in the arts and culture sector to realize their projects for the past 20 years.
Unibail - Rodamco - Westfield
Mazarine Image supports Unibail-Rodamco-Westfield for the third chapter of the artistic program at Polygone Riviera.
The temporary exhibition by French artist Lilian Bourgeat presents a dozen sculptures of "augmented" objects that tip the world into "OUT OF MEASURES".
In collaboration with exhibition curator Jérôme Sans, Mazarine Image defined the artistic program of phase 3 and developed the communication tools, communication media, and digital exhibition tools.
Along the alleys and squares of Polygone Riviera, appear oversized hyper-realistic objects that offer another playful interpretation of the world around us.
Like open doors to the world of imagination, the works create a treasure hunt at the limits of science fiction, in the heart of the spaces of reality.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Ferragamo - Curiously Delicious Holiday
Mazarine Digital reinvents the traditional Christmas campaign for the House of Ferragamo: a 360° campaign where the unexpected meets tradition, sprinkled with a generous dose of gourmandise.
The starting point: the enchanting world of The Nutcracker. The twist imagined by the agency? Bringing the iconic puppet to life and placing it at the helm of a wrapping service as unique as it is unexpected, somewhere between a cabinet of curiosities and a buffet overflowing with delectable treats.
Beyond the concept, this campaign pays tribute to the creativity of Salvatore Ferragamo, the house's founder, renowned for crafting shoes from candy wrappers without ever compromising on functionality or relevance. The seasonal selection of leather goods and accessories is showcased through content tailored to diverse communication platforms: delightfully addictive pieces for social platforms like TikTok and Instagram, impactful DOOH videos, and reimagined "unwrapping" classics that highlight the art of whimsical "wrapping." This storytelling is particularly suited for in-store communication.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.