Mercedes-Benz - CLA World Premiere - Rome
For the global launch of the all-new Mercedes-Benz CLA, Mazarine Events produced an exceptional event in Rome, at the prestigious Villa Miani.
Titled "All roads lead to Rome," this landmark event spotlighted the CLA’s state-of-the-art technology and groundbreaking design, establishing it as the most intelligent and efficient model Mercedes-Benz has ever crafted.
Through immersive staging, exclusive performances, and a spectacular production, Mercedes-Benz unveiled its new model before a gathering of prominent figures from music, cinema, fashion, and culture.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.