Monumenta - "Monumenta" Exhibition
Mazarine Culture once again put the spotlight on contemporary art and design by supporting 2016 Monumenta – Huang Yong Ping, Empires – at the Grand Palais.
Mazarine's commitment to increasing the visibility of the art scene around the world is central to its corporate culture.
Reiffers Art Initiatives - "Soukhos" Exhibition
Reiffers Art Initiatives has organized at the Acacias Art Center the exhibition "Soukhos" by Raphaël Barontini, to present his work for the LVMH Métiers d'Art residency.
Raphaël Barontini’s SOUKHOS exhibition, the culmination of his LVMH Métiers d'Art artistic residency, was organized in partnership with Reiffers Art Initiatives and with the support of the Mariane Ibrahim Gallery.
Raphaël Barontini is a 36-year-old visual artist who graduated from the Beaux-Arts in Paris and Hunter College of Art in New York. His works "creolizing images" have already been exhibited by many museums and galleries around the world, notably through well received showings in the United States ౼ from Savannah to Fort Worth and most recently in Chicago.
In his multifaceted work, the visual artist constantly questions the relationship between art and craft, East and West, and politics.
In 2020, he was selected by LVMH Métiers d'Art for an artist residency in Singapore’s Heng Long tannery, renowned for its exceptional expertise and know-how in tanning and finishing crocodile leather. The entirety of his pieces created during his residency as well as several pieces that represent his overall work were showcased at Acacias Art Center in July 2021.
Crédit photo : Nicolas Brasseur.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
Loewe Technology – Klang audio campaign
Loewe Technology unveils its 360 campaign with Kylian Mbappé, conceived, produced and directed by Mazarine Stories and Mazarine Digital.
Mazarine Stories and Mazarine Digital, in their first 360 campaign collaboration with the German brand, have chosen Kylian Mbappé as the perfect embodiment of their vision.
In the elegant and graphic world of the Klang audio products collection, Kylian Mbappé lets himself get carried away by the rich sound experience and interacts with the music. In a voiceover, he invites the audience to participate in this new journey: "Sync with everything in your life; it's an ongoing process. Embrace the journey, stay true to your values, and celebrate the sensations you create every day". It was also an opportunity to unveil the brand's new Synchronicity concept: Syncing design, technology, craftsmanship, and emotions together to offer a life in sync. The campaign comes to life through photos and videos orchestrated on social and paid.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.