Mugler - Influence Campaign - Lanzarote
To mark the beginning of a new chapter in its artistic direction, Mugler is partnering with Mazarine Stories for an immersive influencer campaign on the volcanic island of Lanzarote.
Over the course of three days, 18 talents brought to life the iconic worlds of the Angel and Alien fragrances through unique narrative capsules.
Driven by a bold and sophisticated aesthetic, the campaign plays on contrasts between raw volcanic rock and the elegance of the silhouettes, set within a sensory chiaroscuro. Mazarine Stories transforms this moment into a visual manifesto, true to Thierry Mugler’s visionary legacy, and sets the tone for a new creative era.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.