MUMM

Events

Wines & spirits

International press launch to reveal the new revolutionary bottle, Grand Cordon Stellar, in Reims.

We invited 40 journalists to participate in a unique and memorable 48-hour experience. We kicked-off the event with an immersive video experience, launching our guests into space, where we unveiled the new bottle, created by designer Octave de Gaulle. Our guests then took part in an exceptional tasting experience on a chartered parabolic flight with House ambassador and Chief Entertainment Officer, Usain Bolt. They were treated to a delicious lunch, prepared by Chef Atsushi Tanaka, under a geodesic dome looking out at the open sky.

This project won “Gold” at the Grand Prix Stratégies du Luxe in 2018 for Mumm Grand Cordon Stellar.
The event generated more than 1,000 press clippings worldwide and reached an audience
of nearly 920 million people.

With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.

Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially. 

Pernod Ricard -
Speyside Spirit

Events

Wines & spirits

A phygital experience for the opening of their first group connected store by Mazarine Asia Pacific.

Developed by the Mazarine Asia Pacific teams for the Chinese market,
the retail concept fuels the customer experience online to offline.
A new way to discover the whiskey world from the Speyside region through an immersive digital tasting room, the store is operated
with the WeChat application, accessible to clients by Face ID or QR code recognition for in-store experience and personalizations.

"Speyside Spirit" is an innovative retail concept launched for the first time in 2019
in Xiamen, China.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

AXA IM Alts - The Big Playground

Events

Culture & Institutions

The Big Playground, the opening party of Le 74 Champs-Elysées’s new flagship designed by AXA IM Alts and Mazarine Events.

At its launch event, AXA IM Alts invited clients to discover a new, innovative, modular and contemporary commercial playground, sprawling across the 2500m² space. Aptly named, The Big Playground featured a fun and lively mix of basketball courts and skateboard ramps. The event drew major players from the luxury and retail sector, press and influencers to this new and exclusive location.

The event featured exclusive performances by L’Impératrice and Lewis OfMan, the trio formed by Breakbot, Irfane and Busy P and an Ehla & Urumi DJ set.

SACAI FW23 MEN

Fashion

Fashion Shows

Men's Fall-Winter 2023 ready-to-wear fashion show in Paris by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.