Mumm - Grand Cordon Stellar
International press launch to reveal the new revolutionary bottle, Grand Cordon Stellar, in Reims.
This project won “Gold” at the Grand Prix Stratégies du Luxe in 2018 for Mumm Grand Cordon Stellar. The event generated more than 1,000 press clippings worldwide and reached an audience of nearly 920 million people.
We invited 40 journalists to participate in a unique and memorable 48-hour experience. We kicked-off the event with an immersive video experience, launching our guests into space, where we unveiled the new bottle, created by designer Octave de Gaulle. Our guests then took part in an exceptional tasting experience on a chartered parabolic flight with House ambassador and Chief Entertainment Officer, Usain Bolt. They were treated to a delicious lunch, prepared by Chef Atsushi Tanaka, under a geodesic dome looking out at the open sky.
Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially.
Dom Perignon x Jean-Michel Basquiat
Mazarine New York collaborated with Dom Pérignonto unveil the Vintage 2015 special edition tribute to Jean-Michel Basquiat with a celebratory party at The Brant Foundation in NYC.
Dom Pérignon unveils its special Basquiat-inspired edition during an exclusive evening in New York.
The evening honored Basquiat’s enduring legacy with Dom Pérignon champagne flowing throughout, an exclusive showcase of nightlife Polaroids by photographer Maripol, and a live jazz performance by Onyx Collective followed by a high-energy DJ set by Justin Strauss.
Valentino - After Show Dinner
Dinner at Hôtel Salomon de Rothschild.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.
Oscar de la Renta - New York
Mazarine New York partnered with Oscar de la Renta to unveil New York, a fragrance that captures the spirit of the city that never sleeps.
The campaign follows Candice Swanepoel as she arrives in NYC, blending the vibrant energy of the iconic metropolis with the timeless elegance of Oscar de la Renta.
With notes of strawberry, rose, and sandalwood, the scent encapsulates the essence of the city, while the flacon’s vertical fluting pays homage to NYC’s Art Deco architecture. The fragrance’s soft pink hue reflects the ephemeral femininity of the Oscar Woman, merging vibrant urban energy with refined sophistication.