Mumm - Grand Cordon Stellar

International press launch to reveal the new revolutionary bottle, Grand Cordon Stellar, in Reims.

This project won “Gold” at the Grand Prix Stratégies du Luxe in 2018 for Mumm Grand Cordon Stellar. The event generated more than 1,000 press clippings worldwide and reached an audience of nearly 920 million people.

We invited 40 journalists to participate in a unique and memorable 48-hour experience. We kicked-off the event with an immersive video experience, launching our guests into space, where we unveiled the new bottle, created by designer Octave de Gaulle. Our guests then took part in an exceptional tasting experience on a chartered parabolic flight with House ambassador and Chief Entertainment Officer, Usain Bolt. They were treated to a delicious lunch, prepared by Chef Atsushi Tanaka, under a geodesic dome looking out at the open sky.

With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.

Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially. 

Louis Vuitton - "Nóng Hó, Shanghai" Pop-Up Space

From October 12 to November 12, 2023, Louis Vuitton presents an exclusive pop-up space in Shanghai.

Louis Vuitton unveils "Nóng Hó, Shanghai", a unique pop-up space at the new Fotografiska Museum.

The pop-up presents a selection of brand books, as well as travel, lifestyle and art collections. "Nóng Hó, Shanghai" also celebrates the new edition of the Maison's City Guide Shanghai, revealing new perspectives on the city.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

Boucheron - "Paris vu du 26"

A launch party in the heart of Place Vendôme to unveil the House’s new Haute Joaillerie collection.

In celebration of Boucheron's new collection, Mazarine Event teams designed and produced two events during Paris Haute Couture week. International media, influencers and more than 100 VICs were invited to discover the "Paris, vu du 26" collection.

The first event was held at Hôtel de Nocé, Boucheron’s historic address. Here, media, clients and international influencers were able to discover the new exceptional pieces from the Haute Joaillerie collection, "Paris, vu du 26". We staged the event in order to showcase the stunning jewelry against beautiful backdrops including the hotel’s historic salons, the famous Place Vendôme and the city of Paris itself.

In parallel, we threw a dinner party in the gardens of the Ritz Hotel. 

In this striking open-air dining room, we welcomed more than 100 Haute Joaillerie exclusive clients. They got an exclusive sneak peek at the collection and enjoyed an evening of live performances.

Lacoste - fw24

Fall-Winter 2024 Ready-to-Wear Fashion Show in Paris by La Mode en Images.