Muzo
In 2016, Muzo, the legendary emerald mine in Colombia, was reborn with Mazarine as a full-fledged gemstone brand: the global benchmark for emerald.
Mazarine Digital carries out the entire 360° campaign: institutional press advertising, new visual identity, website, publishing of catalogs and press kits, events, digital strategy and creation of video content.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Boucheron
Social and digital campaign for the opening of the Beijing boutique by Mazarine Asia Pacific.
The jewelry house celebrated the opening of its new boutique at SKP Beijing with a social media campaign featuring its emblematic cat, Wladimir, a symbol of the brand's spirit and heritage. Wladimir travels from Paris to Beijing, explores the boutique with brand ambassador and actress Zhou Dongyu.
In addition to WeChat and Weibo content, the campaign fuses together the online and offline worlds with an interactive H5 game, encouraging users to discover a surprise gift in-store.
Dior x Saks - New York
Dior brings its 'Carousel of Dreams' to life at Saks in New York. Opening ceremony and light show by La Mode en Images.
The House took over the New York department store to mark the 70th anniversary of their collaboration and celebrate the year-end festivities.
For the occasion, a monumental, never-before-seen work of art was installed on the façade of the building: a 35-metre-high wheel overlooking the prestigious Fifth Avenue, on which Dior chose to display the symbols beloved of its founder. Launched with a performance by 60 dancers from the Martha Graham Dance Company, the operation is enhanced each evening by a series of original lighting effects.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.