Nike Women - "Goddess Awakened" by Parris Goebel

Nike Women takes the stage with the "Goddess Awakened" dance performance imagined by award-winning choreographer Parris Goebel and produced by La Mode en Images.

"Goddess Awakened" signals the next era of Nike Women: a boundless expression of movement through self love, fluid femininity, inclusivity, and so much more.

The show tells a story through dance, inviting all to celebrate the joy of movement, community and creativity. Parris Goebel, who choreographed Rihanna's Savage x Fenty fashion shows and her Super Bowl performance, imagined this performance with the freedom to be creative. Moving seamlessly between the worlds of athletics, art, performance and style, her interpretation is a reflection of new trends in fashion and fitness.

From its offices in Paris, Milan, New York, Shanghai, and Dubai, La Mode en Images supports its clients worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.