Nike Women - Nike on Air
In the run-up to the Paris 2024 Olympic Games, Nike unveils its latest innovations during a spectacular event, "Nike on Air", produced by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.
Nike Women - "Goddess Awakened" by Parris Goebel
Nike Women takes the stage with the "Goddess Awakened" dance performance imagined by award-winning choreographer Parris Goebel and produced by La Mode en Images.
"Goddess Awakened" signals the next era of Nike Women: a boundless expression of movement through self love, fluid femininity, inclusivity, and so much more.
The show tells a story through dance, inviting all to celebrate the joy of movement, community and creativity. Parris Goebel, who choreographed Rihanna's Savage x Fenty fashion shows and her Super Bowl performance, imagined this performance with the freedom to be creative. Moving seamlessly between the worlds of athletics, art, performance and style, her interpretation is a reflection of new trends in fashion and fitness.
Cartier - "Magicien" Exhibition
Cartier "Magicien" exhibition at Cap d'Antibes in 2016 by La Mode en Images.
Loewe Technology – Klang audio campaign
Loewe Technology unveils its 360 campaign with Kylian Mbappé, conceived, produced and directed by Mazarine Stories and Mazarine Digital.
Mazarine Stories and Mazarine Digital, in their first 360 campaign collaboration with the German brand, have chosen Kylian Mbappé as the perfect embodiment of their vision.
In the elegant and graphic world of the Klang audio products collection, Kylian Mbappé lets himself get carried away by the rich sound experience and interacts with the music. In a voiceover, he invites the audience to participate in this new journey: "Sync with everything in your life; it's an ongoing process. Embrace the journey, stay true to your values, and celebrate the sensations you create every day". It was also an opportunity to unveil the brand's new Synchronicity concept: Syncing design, technology, craftsmanship, and emotions together to offer a life in sync. The campaign comes to life through photos and videos orchestrated on social and paid.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.