Orient Express - Crafting History Together
Mazarine supports Orient Express in transforming its partnership with the French America’s Cup team into a key brand moment.
France returns to the America’s Cup after a 17‑year absence, competing with the Orient Express Racing Team with the brand as a major sponsor.
Crafting History Together, an activation built on the shared values of Orient Express and the French team—collective heritage, human progress, craftsmanship and engineering, and the spirit of adventure. Brought to life by Mazarine Stories and Mazarine Image through content produced on-site, the assets are thought to capture the partnership and lay the foundations of the brand experience.
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