Parfums de Marly - Palatine
Parfums de Marly partners with Mazarine Image to magnify violet through a bold campaign.
The new Parfums de Marly campaign, directed by Mazarine Image, unveils Palatine, a new fragrance inspired by Princess Élisabeth-Charlotte of Bavaria: a touch of impertinence for a modern, bold, and pop-spirited young woman.
Inspired by this vibrant 18th-century figure, the campaign creates a bridge between history and modernity, expressing the duality of this fragrance through an elegant bottle and a composition that enhances the violet petal. Staying true to the house’s codes while infusing a touch of creativity, it reinterprets classic values with a bold and timeless olfactory signature.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Other projects
Parfums de Marly - Castley
To mark the launch of 'Castley', the new men’s fragrance by Parfums de Marly, Mazarine Image unveils a striking visual campaign inspired by the great French explorers of the 18th century.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Parfums de Marly - Content Factory
Mazarine Stories supports Parfums de Marly in the ideation and production of its social media content.
Parfums de Marly wanted to create inspiring content to establish its new editorial line, focusing on social-first formats that tell its unique universe and story.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.