Pernod Ricard -
Speyside Spirit

Events

Wines & spirits

A phygital experience for the opening of their first group connected store by Mazarine Asia Pacific.

Developed by the Mazarine Asia Pacific teams for the Chinese market,
the retail concept fuels the customer experience online to offline.
A new way to discover the whiskey world from the Speyside region through an immersive digital tasting room, the store is operated
with the WeChat application, accessible to clients by Face ID or QR code recognition for in-store experience and personalizations.

"Speyside Spirit" is an innovative retail concept launched for the first time in 2019
in Xiamen, China.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

MUMM

Events

Wines & spirits

International press launch to reveal the new revolutionary bottle, Grand Cordon Stellar, in Reims.

We invited 40 journalists to participate in a unique and memorable 48-hour experience. We kicked-off the event with an immersive video experience, launching our guests into space, where we unveiled the new bottle, created by designer Octave de Gaulle. Our guests then took part in an exceptional tasting experience on a chartered parabolic flight with House ambassador and Chief Entertainment Officer, Usain Bolt. They were treated to a delicious lunch, prepared by Chef Atsushi Tanaka, under a geodesic dome looking out at the open sky.

This project won “Gold” at the Grand Prix Stratégies du Luxe in 2018 for Mumm Grand Cordon Stellar.
The event generated more than 1,000 press clippings worldwide and reached an audience
of nearly 920 million people.

With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.

Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially. 

DES CORPS LIBRES

Studio des Acacias

Events

Culture & Institutions

“Des Corps Libres – Une jeune scène française", Reiffers Art’s first exhibition of its group-wide initiatives.

This exhibition invites us to explore the body’s possibilities ౼ singular or universal; evanescent, fantastical or digital; anchored in our current world, science fiction or utopian. From the body-object to the body-subject, from the figurative body to the imprint of a body, from a dream body to a digital avatar body, it is not just a question of freely and opening describing the body, but also of creating the possibility of looking at it in a new way, with total freedom.

The exhibition brings together an entire generation of young talent from the French scene: Ymane Chabi-Gara, Salomé Chatriot, Jean Claracq, Kenny Dunkan, Ben Elliot, Tarek Lakhrissi, Chalisée Naamani, Valentin Ranger, Sara Sadik, Pol Taburet, Sophie Varin, Julie Villard & Simon Brossard, Manon Wertenbroek and Gaspar Willmann.

Curated by Reiffers Art Initiatives committee member Thibaut Wychowanok, the exhibition's body of work questions the representation and fluctuating materiality of the body and celebrates its diversity, struggles and contemporary emancipation.

We produced an art book for the exhibition, containing a series of texts that give context to the work of 15 French artists from the new contemporary scene. It also features a set of illustrations including images from the exhibition and details on each piece. It is not only a complete visual summary of Reiffers Art Initiatives’ first collective exhibition but also an invitation to explore the body’s possibilities.

Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity. 

Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene. 

SCHIAPARELLI HC PE 2023

Fashion

Fashion Shows

Défilé Haute Couture Printemps-Été 2023 à Paris, par La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.