PRADA BEAUTY
Celebrating the holidays with a limited edition collection accompanied by a 360° communications campaign by Mazarine Digital and Mazarine Pascalie Design.
We supported Prada Beauty create a multi-faceted universe to showcase this unique set of limited edition boxes. The 360° campaign immerses the Prada Beauty community in the Christmas spirit across all touch points (on and offline).
Enlighten your Holidays!
De la plateforme de marque aux nouvelles narrations, en passant par la conception créative et la production de campagnes et de contenus, Mazarine Stories accompagne la marque dans son brand building et sa parole sociale tout au long de l’année. Au sein de cette équipe, une cellule dédiée au social media monitore les tendances et imagine des parcours tournés vers l’engagement : stratégie éditoriale, content factory, community management, social listening, influence sur-mesure et amplification.
JEAN-PAUL GAULTIER
A 360° campaign revives the eccentric spirit of Jean Paul Gaultier signed by Mazarine Stories.
For the very first time, Jean-Paul Gaultier invited us to take an exclusive peek behind-the-scenes of his factory and reveals the secrets of his legendary perfumes: Classique and Le Mâle. An iconic campaign with Miles Aldrige behind the camera.
When the worlds of couture and perfume manufacturing collide.
De la réflexion stratégique, éditoriale et CRM, au développement technique et l’amplification paid, nos équipes créent des plateformes digitales, e-commerces et des activations tournées vers l’émotion et la performance.
Au coeur de cette agence une équipe dédiée à Creative Intelligence : une solution d’innovation créative interactive qui bouleverse la relation de la marque à ses publics.
Numéro Homme 43
Numéro Man 43 of spring-summer 2022
The rise of AMI by Alexandre Mattiussi, French fashion label who celebrated its 10th birthday in 2021 ; the new menswear fashion vanguard, from Ludovic de Saint Sernin to Thebe Magugu and Charles Jeffrey ; Italian new pop phenomenon Mahmood, who will represent Italy with Blanco during the next Eurovision Song Contest.
Also, legendary French rapper MC Solaar ; a report on femminielli, third-gender community in Naples here photographed by Pieter Hugo ; Afro-American painter Kehinde Wiley, behind Barack Obama’s official portrait who gave him international recognition ; and fashion shoots by Horst Diekgerdes, Jacob Sutton, Jean-Baptiste Mondino, Jackie Nickerson and Pierre-Ange Carlotti.
