Prada Beauty - "Enlighten your Holidays"
Conception of a 360° communications campaign by Mazarine Digital.
The 360° campaign "Enlighten your Holidays" was conceived and designed to immerse the Prada Beauty community in this Christmas spirit across all touch points (on & offline).
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Shu Uemura
Mazarine Asia Pacific supports the brand from the creative conception to production of the social content.
A campaign composed of films and visuals, embodied by the brand ambassadors Wang Yibo and Kiki, shot for the first time in China.
La Collection Rabanne
Mazarine Pascalie Design designs La Collection Rabanne: 6 exclusive high perfumery fragrances.
A radical, modern and precious design that celebrates history and savoir-faire, inspired by the codes of Calandre, the House's first fragrance.
This unprecedented collection features a new sculptural, modern bottle, encircled in metal and signed with the brand's emblem. New creations that celebrate Rabanne's unconventional history with new olfactory signatures.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.