Prada Beauty - "Enlighten your Holidays"

Conception of a 360° communications campaign by Mazarine Digital.

The 360° campaign "Enlighten your Holidays" was conceived and designed to immerse the Prada Beauty community in this Christmas spirit across all touch points (on & offline).

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.

Hugo Boss - Reflective

Mazarine Stories supports Hugo Boss for their new digital campaign "Reflect My Time".

"Reflect My Time," an ode to pop culture for the new generation.

For the launch of its new eau de toilette "Reflective", we assisted Hugo Boss in the conception and production of its digital campaign.

Synonymous with sportiness and authenticity, the brand invited us to build a universe in which three artists and contemporary figures redefine the rules of the game.

Through their content, the rapper Kelvyn Colt, the dancer Guillaume Diop and the freerunner Toby Segar encourage the community to be themselves to reveal the beauty and power of their personality. Hugo Reflective with its mirror bottle becomes the reflection of a generation.

Valentino - Haute Couture ss24

Haute Couture Spring-Summer 2024 fashion show in Paris by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.