Prada Beauty - "Enlighten your Holidays"
Conception of a 360° communications campaign by Mazarine Digital.
The 360° campaign "Enlighten your Holidays" was conceived and designed to immerse the Prada Beauty community in this Christmas spirit across all touch points (on & offline).
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Other projects
Prada Beauty - Paradigme Launch Party
In collaboration with Prada Beauty, Mazarine New York took over a historic NYC landmark to bring to life Prada Paradigme, an immersive six-floor experience conceived, designed, and produced to reflect the brand’s unique vision.
Global Ambassador Tom Holland, joined by cultural voices including Christopher Briney and Noah Schnapp, along with hundreds of other notable guests journeyed through a series of installations that fused innovation, artistry and olfactory innovation.
The multi room experience revealed all facets of Paradigm, placing the new fragrance at the center of a cultural conversation that challenged conventions and redefined the architecture of scent. This unforgettable soirée was further amplified by a live performance from PinkPantheress and a series of DJ sets by Justice, Jungle, Venus X, and Lovie.
Prada Beauty - Banana Lip Balm Pop-Up
To celebrate the launch of The Banana Balm, Prada Beauty brought the brand's iconic banana print to life with a vibrant pop-up in New York's Meatpacking District.
Designed and produced by Mazarine New York, the immersive space was bathed in golden light.
Filled with playful, fruity scents, it captured the essence of Prada Beauty's innovative spirit and drew beauty lovers and trendsetters alike for an unforgettable sensory experience.
