Prada Beauty - Banana Lip Balm Pop-Up - Events - Fragrance & Beauty

Prada Beauty - Banana Lip Balm Pop-Up

To celebrate the launch of The Banana Balm, Prada Beauty brought the brand's iconic banana print to life with a vibrant pop-up in New York's Meatpacking District.

Conceived, designed, and produced by Mazarine New York, the immersive space was bathed in golden light.

Filled with playful, fruity scents, it captured the essence of Prada Beauty's innovative spirit and drew beauty lovers and trendsetters alike for an unforgettable sensory experience.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.