Prada Beauty - Prada Paradoxe Virtual Flower Lab

Mazarine New York partnered with Prada Beauty to unveil the Prada Paradoxe Virtual Flower Lab during NYFW. 

The immersive pop-up invited guests on a tech-forward, multi-sensory journey, revealing the infinite facets of Prada’s new iconic fragrance, Paradoxe Virtual Flower. 

Blending Prada’s signature elegance with cutting-edge innovation, the experience came to life through a series of unique interactive moments that captivated and enchanted at every turn.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

Maison Margiela - Replica Dinner

Maison Margiela Replica Holidays 2021 diner in Paris.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

Ritz Paris - Reopening

An event celebrating the reopening of the Ritz Paris and the restoration of the Vendôme Column by Mazarine Events.

The famous Vendôme Column, first erected in 1810 as a tribute to Napoleon I, was briefly demolished during a period of political turmoil. Since its reinstatement in 1872, it had not been restored in any way ౼ until now. To celebrate this momentous occasion, we created a video mapping, which was projected on the Column, highlighting the history of this Parisian landmark. The evening featured a music and light show that Ritz guests.

With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.

Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially. 

Louis Vuitton x Murakami - Pop-Up - Shanghai

Louis Vuitton unveils a series of exclusive pop-ups in Shanghai in collaboration with Japanese artist Takashi Murakami, produced by La Mode en Images.