Prada Beauty - Prada Paradoxe Virtual Flower Lab

Mazarine New York partnered with Prada Beauty to unveil the Prada Paradoxe Virtual Flower Lab during NYFW. 

The immersive pop-up invited guests on a tech-forward, multi-sensory journey, revealing the infinite facets of Prada’s new iconic fragrance, Paradoxe Virtual Flower. 

Blending Prada’s signature elegance with cutting-edge innovation, the experience came to life through a series of unique interactive moments that captivated and enchanted at every turn.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

YSL - 50 years of beauty 

Celebration of 50 years of beauty and international launch of Black Opium by Mazarine Events.

With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.

Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially. 

Cartier - "Magicien" Exhibition 

Cartier "Magicien" exhibition at Cap d'Antibes in 2016 by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

Evento

Evento is a multi-disciplinary biennial event organized by the city of Bordeaux, for which ARTER is the general coordinator and delegated producer. 

Evento is a new type of artistic event, taking the form of a movement that involves the whole city, in a profusion of projects conceived by numerous international artists to take a new look at the city.

It's an extraordinary encounter between personalities representing more than ten artistic disciplines, an urban itinerary that brings the works and their creators to all audiences, whether contemporary art lovers or simple passers-by. At the crossroads of cultures and artistic disciplines, it's also a reflection on a renovated city, a UNESCO World Heritage Site, open to experimentation.

ARTER produces exhibitions and major artistic events for cultural institutions, local authorities and major luxury brands.

ARTER is a European agency with an international reach, promoting responsible, resilient culture with impact. A pioneer in the art production, the agency has been helping artists and players in the arts and culture sector to realize their projects for the past 20 years.