Prada Beauty - Pradascope
Mazarine New York partnered with Prada Beauty to launch the Pradascope Gallery, an immersive pop-up in Beverly Hills spotlighting the new Lash Lifting & Lengthening Mascara.
The event brought Prada Beauty’s innovative spirit to life, spotlighting the groundbreaking 180° Lift and Grip Brush that powers the Pradascope Mascara.
Guests engaged with interactive installations, received personalized touch-ups at the dedicated Lash Bar, and captured the moment through tech-driven photo experiences—all reflecting Prada’s bold approach to beauty innovation.
Prada Beauty - Prada Paradoxe Virtual Flower Lab
Mazarine New York partnered with Prada Beauty to unveil the Prada Paradoxe Virtual Flower Lab during NYFW.
The immersive pop-up invited guests on a tech-forward, multi-sensory journey, revealing the infinite facets of Prada’s new iconic fragrance, Paradoxe Virtual Flower.
Blending Prada’s signature elegance with cutting-edge innovation, the experience came to life through a series of unique interactive moments that captivated and enchanted at every turn.
