Ralph Lauren Fragrances - Ralph Club New York

To celebrate their new fragrance Ralph’s Club New York Eau de Parfum, Ralph Lauren Fragrances partnered with Mazarine New York to conceived, designed and produced the launch party.

For the launch of Ralph’s Club New York Eau de Parfum, Ralph Lauren Fragrances took over a legendary Manhattan venue, bringing the crowd around the city’s pulse and its scent.

Alongside Usher—whose unmistakable energy and charisma embody the spirit of New York—the brand celebrated a fragrance as bold, audacious, and sophisticated as the city itself, capturing its rhythm and allure in every note.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.