Reiffers Art Initiatives - "No Apologies" Exhibition
The Acacias Art Center hosted Kenny Dunkan's "No Apologies" exhibition in October 2021. This marked the first Reiffers Art Initiatives mentorship program exhibition under the mentorship of American artist Rashid Johnson.
“I have too often apologized to myself for being who I am," says the artist. “Because of my skin color, my sexuality...Today, I don't want to apologize for being the person I am anymore."
– Kenny Dunkan.
Reiffers Art Initiatives, an endowment fund for young contemporary creation and cultural diversity, opened the inaugural exhibition of its mentorship program “NO APOLOGIES” at the Acacias Art Center in October 2021. The exhibition featured work by French artist Kenny Dunkan, under the mentorship of world-renowned artist Rashid Johnson.
"NO APOLOGIES" delved into the artist's thoughts on his Caribbean heritage. Each installation formed a microclimate, drawing on the cultural richness of Guadeloupe ౼ from the aesthetic and symbolic power of carnival to mythologies and magical and religious beliefs.
It also served as a platform for Kenny Dunkan to discuss the post-colonial heritage of his island. The body itself, a recurring theme for the artist, who never hesitates to use his own black body, was also at the heart of the collection: a fragmented body, diverse and in the making. The title "NO APOLOGIES" ("no excuses") is the artist’s way of adressing the current violence against bodies, whether black, gay, and his refusal to excuse these actions.
NO APOLOGIES is the inaugural programme of the Reiffers Art Initiatives mentorship with the support of Mazarine, La Mode en Images and the Acacias Art Center. Kenny Dunkan, the first artist to receive the award, has continued an in-depth dialogue with his mentor Rashid Johnson.
Nourished by his exchanges and the advice of the famous Afro-American artist, Kenny Dunkan has proposed an exhibition at the opening of FIAC 2021 in the form of an initiatory journey through monumental and immersive installations, sculptures, videos and photographs, recounted in this exceptional book, which bears witness to a unique creative epic.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
Louis Vuitton - "Louis Vuitton x Jeff Koons" Exhibition
Exhibition and Gala Dinner at the Louvre Museum in Paris on the occasion of the House's collaboration with Jeff Koons for the Master Collection, by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.
Ferragamo - Curiously Delicious Holiday
Mazarine Digital reinvents the traditional Christmas campaign for the House of Ferragamo: a 360° campaign where the unexpected meets tradition, sprinkled with a generous dose of gourmandise.
The starting point: the enchanting world of The Nutcracker. The twist imagined by the agency? Bringing the iconic puppet to life and placing it at the helm of a wrapping service as unique as it is unexpected, somewhere between a cabinet of curiosities and a buffet overflowing with delectable treats.
Beyond the concept, this campaign pays tribute to the creativity of Salvatore Ferragamo, the house's founder, renowned for crafting shoes from candy wrappers without ever compromising on functionality or relevance. The seasonal selection of leather goods and accessories is showcased through content tailored to diverse communication platforms: delightfully addictive pieces for social platforms like TikTok and Instagram, impactful DOOH videos, and reimagined "unwrapping" classics that highlight the art of whimsical "wrapping." This storytelling is particularly suited for in-store communication.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.