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Roberto Cavalli - Sweet Ferocious

In partnership with Interparfums, Mazarine New York launched Roberto Cavalli’s iconic fragrance Sweet Ferocious.

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Mazarine New York collaborated with Roberto Cavalli for the launch of the iconic fragrance Sweet Ferocious.

Designed to capture the essence of the modern Cavalli woman — bold, fierce, and irresistibly sweet — the campaign embodies the perfect duality of soft femininity and wild, feline allure.

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Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.