Rouje

Following the launch and development of its e-commerce platform, Mazarine Digital set out to help Rouje become one of the first digital native brands.

In 2016, Jeanne Damas created Rouje, a clothing and accessories line inspired by her ideal wardrobe.

With the aim of building a resolutely digital brand, we created an e-commerce platform inline with the brand’s launch strategy. Together, we continue to develop and implement the CRM, SMA and SEA strategy in order to boost brand visibility in France and around the world.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Arche - Arche.com 

Design and technical development of the E-commerce platform by Mazarine Digital.

Loewe Technology – Klang audio campaign

Loewe Technology unveils its 360 campaign with Kylian Mbappé, conceived, produced and directed by Mazarine Stories and Mazarine Digital.

Mazarine Stories and Mazarine Digital, in their first 360 campaign collaboration with the German brand, have chosen Kylian Mbappé as the perfect embodiment of their vision.

In the elegant and graphic world of the Klang audio products collection, Kylian Mbappé lets himself get carried away by the rich sound experience and interacts with the music. In a voiceover, he invites the audience to participate in this new journey: "Sync with everything in your life; it's an ongoing process. Embrace the journey, stay true to your values, and celebrate the sensations you create every day". It was also an opportunity to unveil the brand's new Synchronicity concept: Syncing design, technology, craftsmanship, and emotions together to offer a life in sync. The campaign comes to life through photos and videos orchestrated on social and paid.

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.