Rouje

Fashion

Paid amplification & CRM

Following the launch and development of its e-commerce platform, Mazarine Digital set out to help Rouje become one of the first digital native brands.

In 2016, Jeanne Damas created Rouje, a clothing and accessories line inspired by her ideal wardrobe.

With the aim of building a resolutely digital brand, we created an e-commerce platform inline with the brand’s launch strategy. Together, we continue to develop and implement the CRM, SMA and SEA strategy in order to boost brand visibility in France and around the world.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

DIOR - CRM PROGRAM

Fragrance & beauty

Paid amplification & CRM

Publishing

The Mazarine Image and Mazarine Digital teams collaborate in the design and implementation of the CRM ecosystem and loyalty program.

We support Dior Parfum & Beauté in the construction of its CRM strategy, from the design and publishing of its journal to the writing and creation of its newsletters. An omnichannel program without a physical loyalty card.

At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.

Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.

PAUL SMITH AH 2023

Fashion

Fashion Shows

Fall-winter 2023 ready-to-wear fashion show in Paris, by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.