SHISEIDO - FUTURE SOLUTION LX, THE FUTURE IS LIGHT
Shiseido Japan enlisted Mazarine Digital to develop a 360° campaign for the Asian launch of its iconic Future Solution LX regenerating cream, now in a SOFT version.
With this campaign featuring Hikari Mori, a multi-hyphenate Japanese-American talent, Shiseido celebrates a vision of beauty in which Japanese luxury, nature, and light come together in perfect harmony.
As the face embodying the values of the range, she reflects timeless elegance and a serene relationship with time. The iconic Future Solution LX regenerating cream is reborn in a SOFT version, offering deep yet airy regeneration to reveal luminous, resilient skin.
Directed by Thomas Kelly, the campaign unfolds through a refined visual language inspired by Japanese Luxury and the vision of EVER EVOLVING BEAUTY: a constantly evolving approach to beauty that celebrates the art of aging gracefully through expert skincare rituals and exceptional formulations.
A series of still-life assets (created in CGI or photographed) complements this campaign.
They visually convey the lightness of the new formula, highlight its key ingredients, and showcase the three products in the skincare Future Solution LX routine.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.