Shiseido - Ultimune 26
Shiseido Japan renews its collaboration with Mazarine Digital to develop a second 360° campaign around its Ultimune serum, conceived as a digital-first activation and driven by a key brand ambassador.
For its second year, the Ultimune campaign continues within the Freedom From Age platform, while evolving into a digital-first approach, led by global K-POP icon Lisa Manobal (BLACKPINK), the brand’s new ambassador.
With the FAST · SLOW · FREE concept and its new signature, Owning your time is the ultimate freedom, Shiseido expresses a new relationship with time—making it an ally. Ultimune Serum supports this movement by empowering everyone to regain control of their own rhythm, revealing skin that is healthy, resilient, smooth, and radiant, a reflection of the confidence we cultivate.
The campaign adopts an innovative series of talks format, allowing Lisa to embody the FAST · SLOW · FREE concept. Through these moments of dialogue, she shares her personal relationship with time and rhythm in a constantly moving daily life, while revealing her skincare routine and her connection to the Ultimune serum.
Directed and captured by Drew Vickers, the campaign uses a visual language designed for digital platforms, prioritizing authenticity and proximity. Conceived as a modular ecosystem, the campaign is enriched with digital capsules aligned with key moments throughout the year, highlighting the benefits of Ultimune Serum through the voice of a prominent user.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.