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Shu Uemura - #showbyshu

Fragrance & BeautyCampaigns and contentContact

Shu Uemura has entrusted the development of an international guideline for its global strategy to Mazarine Asia Pacific.

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The guideline focuses on the Chinese, Japanese, Korean and Hong Kong markets around the big concept #showbyshu.

Mazarine Asia Pacific developed a social and digital presence on WeChat to reach both online and offline consumers and generate interest in the beauty brand.

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Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

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Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.