Shu Uemura - #showbyshu
Shu Uemura has entrusted the development of an international guideline for its global strategy to Mazarine Asia Pacific.
The guideline focuses on the Chinese, Japanese, Korean and Hong Kong markets around the big concept #showbyshu.
Mazarine Asia Pacific developed a social and digital presence on WeChat to reach both online and offline consumers and generate interest in the beauty brand.
Cartier - La Panthère
Mazarine Image created the new film for Cartier's "La Panthère" fragrance.
The Maison, in collaboration with Mazarine Image, is launching a new campaign to celebrate its iconic fragrance "La Panthère".
"La Panthère" was the nickname affectionately given by Louis Cartier to Jeanne Toussaint, the woman who dared to revolutionize the jewelry codes of the time and who made it her totem animal, her signature. Since then, the panther has become the embodiment of the creative spirit and temperament of the Maison.
Mazarine has always been convinced that the strength of a story is essential, and in love with the finest images, the agency is proud to have been able to accompany the brand in this initiatory tale, halfway between dream and reality.
Directed by Nathalie Canguilhem, the film's captivating images take us far away, to the original tracks of the Maison's beloved animal: where it all began, in the heart of a tropical forest. It is there that we follow Vanessa Kirby, guided by her instinct, who meets her double, the feline, during a real and introspective journey.
The role of Vanessa Kirby as this strong, free-spirited woman who moves through life with grace and determination was an obvious choice.
An ode to femininity, of course, but also an ode to freedom, which brings us closer to ourselves.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Agathe Rousselle, a promising talent in French cinema revealed by her role in Titane, Palme d'or at Cannes in 2021; the flamboyant American actor Austin Butler, Hollywood star soon to appear in the second part of Dune.
Also featured, filmmaker Justine Triet, awarded the Palme d'or this year for her film Anatomie d'une chute; pop superstar and icon of Generation Z Angèle ; the great Italian designer Giorgio Armani, who talks about his unbreakable link with cinema in an exclusive interview; new fashion talents awarded the prestigious LVMH prize; the celebration of Pablo Picasso around the world on the fiftieth anniversary of his death; and fashion series by Jean-Baptiste Mondino, Txema Yeste, Koto Bolofo, Anthony Arquier, Elina Kechicheva, Bjarne x Takata and Bruno+Nico.