Shu Uemura - Count Down
Shu Uemura ushered in the New Year by spotlighting its influential brand ambassador in a collaboration with Mazarine Asia Pacific. The campaign featured a sleek, youth-driven social video that merged festive storytelling with the brand’s premium aesthetic.
A fresh countdown format highlighted iconic products as essentials for New Year celebrations, tapping into younger audiences’ affinity for bite-sized, shareable content.
The campaign resonated strongly across social platforms, earning acclaim from loyal customers and trend-forward fans.
