Van Cleef & Arpels - Ramadan
Mazarine Stories shares a message of harmony during Ramadan alongside artist Alexandre Benjamin Navet.
The artistic exhibitions of Van Cleef & Arpels bring a spark of joy to the season of Ramadan.
Van Cleef & Arpels has a longstanding relationship with artists from around the world and consistently expresses its commitment to creation, sharing and education. On the occasion of Ramadan, they collaborated with Alexandre Benjamin Navet, winner of the Grand Prix Design Parade Toulon Van Cleef & Arpels 2017.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Social and digital campaign for the opening of the Beijing boutique by Mazarine Asia Pacific.
The jewelry house celebrated the opening of its new boutique at SKP Beijing with a social media campaign featuring its emblematic cat, Wladimir, a symbol of the brand's spirit and heritage. Wladimir travels from Paris to Beijing, explores the boutique with brand ambassador and actress Zhou Dongyu.
In addition to WeChat and Weibo content, the campaign fuses together the online and offline worlds with an interactive H5 game, encouraging users to discover a surprise gift in-store.
Dior x Saks - New York
Dior brings its 'Carousel of Dreams' to life at Saks in New York. Opening ceremony and light show by La Mode en Images.
The House took over the New York department store to mark the 70th anniversary of their collaboration and celebrate the year-end festivities.
For the occasion, a monumental, never-before-seen work of art was installed on the façade of the building: a 35-metre-high wheel overlooking the prestigious Fifth Avenue, on which Dior chose to display the symbols beloved of its founder. Launched with a performance by 60 dancers from the Martha Graham Dance Company, the operation is enhanced each evening by a series of original lighting effects.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.