Van Cleef & Arpels - Ramadan

Mazarine Stories shares a message of harmony during Ramadan alongside artist Alexandre Benjamin Navet.

The artistic exhibitions of Van Cleef & Arpels bring a spark of joy to the season of Ramadan.

Van Cleef & Arpels has a longstanding relationship with artists from around the world and consistently expresses its commitment to creation, sharing and education. On the occasion of Ramadan, they collaborated with Alexandre Benjamin Navet, winner of the Grand Prix Design Parade Toulon Van Cleef & Arpels 2017.

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.

Natural Diamond Council 

The Natural Diamond Council entrusts Mazarine New York with the creation and production of its digital and social content for its digital platforms.

Launched in June 2020, the platform celebrates the values of natural diamonds and promotes innovation in the jewelry world through various articles where industry experts speak out.

As such, the campaign consists of branded film, print and social media activations that tell the story of how Graff's diamond jewelry is made. A catalog on Pinterest also showcases Graff's diamond jewelry.

Mazarine New York is still supporting Natural Diamond Council in the production of digital and social content for the Only Natural Diamonds platforms.

A digital campaign featuring French actress Camille Razat from the TV series "Emily in Paris" was created to showcase the preferred style of Parisian women when it comes to wearing diamonds.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

Alexander McQueen - ss25

Alexander McQueen Spring-Summer 2025 show by Seán McGirr at the École nationale supérieure des Beaux-Arts in Paris, produced by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.