Van Cleef & Arpels - VR

Mazarine Digital has designed an immersive augmented reality experience for the jewelry House.

An immersive augmented reality app that accompanies the 360° campaign of the 50 years of the Alhambra collection.

Van Cleef & Arpels met with influencers and its VICs in a garden in Marrakech to explore the three worlds imagined in augmented reality for the occasion – “The cat in the tree”, “The fish in the pond” and “The clover field”.

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Boucheron - Livestream

Boucheron entrusted the creation of a livestream to Mazarine Asia Pacific as part of the campaign for the opening of the brand's Tmall store.

The livestream delivers a rich storytelling of the Maison, brand heritage, and the iconic Vendome 26 landmark. 

It also tells the story of Boucheron’s signature collections and creative inspirations behind. Two livestream room settings brought diversity to the livestreaming, celebrity guests presented the product with casual talks and showcase, and Key Opinion Leaders showcased the product styling and how-to-wear in a fitting room background.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.

Amiri - fw24 men

Fall-Winter 2024 men's ready-to-wear fashion show in Paris by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.