Van Cleef & Arpels - VR
Mazarine Digital has designed an immersive augmented reality experience for the jewelry House.
An immersive augmented reality app that accompanies the 360° campaign of the 50 years of the Alhambra collection.
Van Cleef & Arpels met with influencers and its VICs in a garden in Marrakech to explore the three worlds imagined in augmented reality for the occasion – “The cat in the tree”, “The fish in the pond” and “The clover field”.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Boucheron - Livestream
Boucheron entrusted the creation of a livestream to Mazarine Asia Pacific as part of the campaign for the opening of the brand's Tmall store.
The livestream delivers a rich storytelling of the Maison, brand heritage, and the iconic Vendome 26 landmark.
It also tells the story of Boucheron’s signature collections and creative inspirations behind. Two livestream room settings brought diversity to the livestreaming, celebrity guests presented the product with casual talks and showcase, and Key Opinion Leaders showcased the product styling and how-to-wear in a fitting room background.
Cartier - Nature Sauvage
Mazarine Image unveils Cartier's new High Jewelry collection through a new campaign: Nature Sauvage.
Mazarine Image signs Nature Sauvage, the latest Cartier's High Jewelry campaign, embodied by actress Deepika Padukone.
A theatre of apparitions where precious animals parade, this new High Jewelry collection is a hymn to the wilderness, a new perspective of the Cartier Fauna. Through new and unexpected encounters, the campaign transports the viewer into a world where nature and luxury converge, echoing the human fascination for the wild and unexplored.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.