Venice Biennale 2024 - Julien Creuzet

Arter produces “Attila cataracte ta source aux pieds des pitons verts finira dans la grande mer gouffre bleu nous nous nous noyâmes dans les larmes marées de la lune” by Julien Creuzet for the French Pavilion at the 60th Venice Biennale International Art Exhibition.

Created by Julien Creuzet, under the curatorship of Céline Kopp and Cindy Sissokho, the exhibition is designed as an immersive, multi-sensory experience. 

By inviting visitors into a space traversed by fluids, where a radical and collective imaginary opens up, inhabited by divine presences, connected to Venice by its waters and with his own poetry, Julien Creuzet invites us to decentre our gaze and to see the French Pavilion as a space of mobility, visibility and reunion.

ARTER produces exhibitions and major artistic events for cultural institutions, local authorities and major luxury brands.

ARTER is a European agency with an international reach, promoting responsible, resilient culture with impact. A pioneer in the art production, the agency has been helping artists and players in the arts and culture sector to realize their projects for the past 20 years. 

Reiffers Art Initiatives - "Soukhos" Exhibition

Reiffers Art Initiatives has organized at the Acacias Art Center the exhibition "Soukhos" by Raphaël Barontini, to present his work for the LVMH Métiers d'Art residency.

Raphaël Barontini’s SOUKHOS exhibition, the culmination of his LVMH Métiers d'Art artistic residency, was organized in partnership with Reiffers Art Initiatives and with the support of the Mariane Ibrahim Gallery.

Raphaël Barontini is a 36-year-old visual artist who graduated from the Beaux-Arts in Paris and Hunter College of Art in New York. His works "creolizing images" have already been exhibited by many museums and galleries around the world, notably through well received showings in the United States ౼ from Savannah to Fort Worth and most recently in Chicago.

In his multifaceted work, the visual artist constantly questions the relationship between art and craft, East and West, and politics.

In 2020, he was selected by LVMH Métiers d'Art for an artist residency in Singapore’s Heng Long tannery, renowned for its exceptional expertise and know-how in tanning and finishing crocodile leather. The entirety of his pieces created during his residency as well as several pieces that represent his overall work were showcased at Acacias Art Center in July 2021.
Crédit photo : Nicolas Brasseur.

Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity. 

Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene. 

Ferragamo - I See Hug Everywhere

Blurring the lines between reality and AI-generated artistry, Mazarine Digital redefines love storytelling for Ferragamo.

For this campaign, innovation isn’t just a tool—it’s a signature. Our full expertise in AI is brought to life through a masterful blend of human craftsmanship and AI’s power. 

True to its name, the Hug bag’s defining feature is its elegant construction, where two straps gently embrace the front panel, reminiscent of a heartfelt hug. This inspired our creative campaign called ‘’I See Hug Everywhere’’, where traditional photography merges seamlessly with cutting-edge AI, crafting a world where the boundaries of perception dissolve. 

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.