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YSL BEAUTY LOVE 24/7 BODEGA & LOUNGE 

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Mazarine New York partnered with YSL Beauty to transform a Soho storefront into an immersive Beauty Bodega, complete with a hidden Love Lounge spotlighting their Libre Berry Crush eau de parfum.

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Rooted in the visual codes of the New York bodega, the pop-up transformed a familiar streetscape into an immersive YSL Beauty destination.

Guests engaged through interactive touchpoints including an ATM dispensing branded keepsakes, the “Check Out My Look” touch-up station, and a sensorial experience within the hidden Love Lounge centered around the fragrance’s signature berry note.

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Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

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