Delvaux
A virtual showroom for the Spring-Summer 2021 collection conceived by Mazarine Digital.
We imagined and brought to life an immersive digital experience to introduce the brand’s new collection to customers and the press.
This virtual showroom invites visitors to take a pastoral stroll through the brand's flagship store, with splashes of seasonal colors and exclusive content.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
La Perla Beauty
The iconic lingerie brand launches La Perla Beauty in collaboration with Mazarine Stories.
"What is behind the woman you see? The woman you don’t see…”
Since its beginnings in 1954 La Perla Lingerie has defined contemporary femininity by striking a balance between elegance and seduction. We focused on promoting the avant-garde values of the Italian house as we prepared to launch its beauty brand. Together, we defined the brand platform as well as the editorial and social media strategy of all annual communications.
To announce the launch of La Perla Beauty, we designed and produced its first 360° advertising campaign, showcasing the La Perla Signature fragrance with brand ambassador Malika El Masloushi.
We welcomed the press and influencers at a live phygital brand launch event using our interactive “Smart Player™” device.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Eilish™ - Billie Eilish Fragrances
The artist launches her Eilish™ brand with a 360° campaign for her first eponymous fragrance by Mazarine Digital and Mazarine New York.
For the launch of pop icon Billie Eilish’s perfume, we helped the singer-songwriter design and produce her first advertising campaign.
We also developed her e-commerce platform around a unique user experience in which the perfume bottle, in the shape of the artist’s bust, serves as a 3D menu.
Loro Piana - fw24 - Milan
Collection Ready-to-Wear Spring-Summer 2024 in Milan by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.