Unibail - Rodamco - Westfield
Mazarine Image supports Unibail-Rodamco-Westfield for the third chapter of the artistic program at Polygone Riviera.
The temporary exhibition by French artist Lilian Bourgeat presents a dozen sculptures of "augmented" objects that tip the world into "OUT OF MEASURES".
In collaboration with exhibition curator Jérôme Sans, Mazarine Image defined the artistic program of phase 3 and developed the communication tools, communication media, and digital exhibition tools.
Along the alleys and squares of Polygone Riviera, appear oversized hyper-realistic objects that offer another playful interpretation of the world around us.
Like open doors to the world of imagination, the works create a treasure hunt at the limits of science fiction, in the heart of the spaces of reality.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Reiffers Art Initiatives - "No Apologies" Exhibition
The Acacias Art Center hosted Kenny Dunkan's "No Apologies" exhibition in October 2021. This marked the first Reiffers Art Initiatives mentorship program exhibition under the mentorship of American artist Rashid Johnson.
“I have too often apologized to myself for being who I am," says the artist. “Because of my skin color, my sexuality...Today, I don't want to apologize for being the person I am anymore."
– Kenny Dunkan.
Reiffers Art Initiatives, an endowment fund for young contemporary creation and cultural diversity, opened the inaugural exhibition of its mentorship program “NO APOLOGIES” at the Acacias Art Center in October 2021. The exhibition featured work by French artist Kenny Dunkan, under the mentorship of world-renowned artist Rashid Johnson.
"NO APOLOGIES" delved into the artist's thoughts on his Caribbean heritage. Each installation formed a microclimate, drawing on the cultural richness of Guadeloupe ౼ from the aesthetic and symbolic power of carnival to mythologies and magical and religious beliefs.
It also served as a platform for Kenny Dunkan to discuss the post-colonial heritage of his island. The body itself, a recurring theme for the artist, who never hesitates to use his own black body, was also at the heart of the collection: a fragmented body, diverse and in the making. The title "NO APOLOGIES" ("no excuses") is the artist’s way of adressing the current violence against bodies, whether black, gay, and his refusal to excuse these actions.
NO APOLOGIES is the inaugural programme of the Reiffers Art Initiatives mentorship with the support of Mazarine, La Mode en Images and the Acacias Art Center. Kenny Dunkan, the first artist to receive the award, has continued an in-depth dialogue with his mentor Rashid Johnson.
Nourished by his exchanges and the advice of the famous Afro-American artist, Kenny Dunkan has proposed an exhibition at the opening of FIAC 2021 in the form of an initiatory journey through monumental and immersive installations, sculptures, videos and photographs, recounted in this exceptional book, which bears witness to a unique creative epic.
Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity.
Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.
Atelier Cologne
Creation of visual identity, branding and product design for fragrance brand Atelier Cologne.
Mazarine Pascalie Design creates the new graphic identity, branding and bottle design for fragrance brand Atelier Cologne. A design that embodies the art of materials: between craftsmanship and high perfumery.
This collaboration marks a new chapter in the luxury fragrance industry, inspired by the art of craftsmanship, and embodies a new elegance, commitment and renaissance.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.