Located in the trendy area of Williamsburg in the heart of Brooklyn, the NYC event took place in a minimalist¬†interior¬†where guests were invited to experience an architectural lighting scenography of¬†neons and large scale projections. Dancers then came out and evolved in a ‚Äúpas de deux‚ÄĚ within the space. When their performance¬†ended, the¬†reveal of¬†the displays containing the new watches started. The event was duplicated in L.A. 2 weeks after.¬†