AUDEMARS PIGUET -
Code 11.59 New York

Mazarine NYC teams organized the Audemars Piguet Code 11.59 collection launch party in New York.

In a minimalist space tucked away in Brooklyn, guests discovered
an architectural scenography of neon lights and large-scale projections.

The evening began with a performance by dancers, at the end unveiling the brand’s newest watches. Two weeks later, guests in Los Angeles were treated to the same experience.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.

Vacheron Constantin - Overseas Tour 

Mazarine Events is organizing the international launch of Vacheron Constantin's new "Overseas" collection.

First in New York, then in Tokyo, Mazarine Events creates two exceptional events inspired by the same spirit of travel and discovery that animates the world's oldest prestigious watchmaking manufacture.

In New York, Mazarine Events welcomes 300 guests on the High Line, exclusively rented for the occasion, in the heart of the Meatpacking District. To match the event, the agency inaugurates the traveling exhibition "Overseas Tour," a collaboration between Vacheron Constantin and American photographer Steve McCurry of Magnum Photos.

More than 200 VIPs and media personalities from Japan, the Asia-Pacific region, and Europe were then invited to Terrada Souko on Tennozu Island in Tokyo Bay. Mazarine Events partnered with Michelin-starred chef Yamada and Japanese group Metafive to offer guests an exceptional culinary and musical experience.

With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.

Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially. 

Cartier - High Jewelry Dinner

The iconic red of the House took over the Palais d'Iéna for a dinner, a show, a concert and finally a party to celebrate Cartier Fine Jewellery, all orchestrated by La Mode En Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

Reiffers Art Initiatives - Mentorship Exhibition 2024

The fourth exhibition of the Reiffers Art Initiatives mentorship program at Art Basel Paris.

Ugo Rondinone is the mentor of artist Tarek Lakhrissi for the fourth edition of the 2024 Reiffers Art Initiatives mentorship program. The exhibition will be presented at the Reiffers Art Center on the occasion of Art Basel Paris. 

A leading figure in contemporary art, Ugo Rondinone takes on the role of Reiffers Art Initiatives mentor in 2024. Celebrated by the world’s leading museums (MoMA PS1, Centre Pompidou, Whitechapel Gallery, Château de Versailles, etc.), Ugo Rondinone is a renowned multidisciplinary artist, poet, collector and curator.

A visual artist and poet, Tarek Lakhrissi develops his practice around different media such as writing, performance, video and sculpture.

Words and language are the source of his work. Exploring poetry, popular culture and affects, Tarek Lakhrissi’s work redefines an emancipating imagination and anticipates an equally emancipating future.

Reiffers Art Initiatives is a foundation created to support young contemporary creation and cultural diversity. 

Reiffers Art Initiatives’ mission is to support France’s new art scene and give it international visibility. It finances and gives exposure to thirty emerging artists every year, who will influence tomorrow’s contemporary art scene.