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One of CHANEL's most iconic fabrics at the core of an interactive experience to celebrate the limited edition "Les 4 Ombres Tweed".

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Four experiments throughout multiple universes immerse users into the Tweed Mania, the latest CHANEL Beauty limited edition.

For CHANEL, tweed is an infinite source of possibilities that offers unlimited creative freedom. CHANEL’s Make-up Design Studio is inspired by the iconic fabric to reinvent The 4 Ombres in a limited edition. The Tweed Mania does not stop at make-up, but spreads to the everyday objects that surround us: phones, polaroids, magazines and clocks. To dive into this universe Mazarine has developed four digital activations, which invite users to engage in a narrative surrounding Tweed. An immersive walk to discover the harmonies between a virtual try-on module, the discovery of the product in augmented reality and its tutorial videos.

Say Tweed!