Chanel - Chanel Tweed

Chanel's signature fabric is at the heart of this interactive experience celebrating the limited edition of Les 4 Ombres Tweed produced by Mazarine Digital.

In multiple universes, four experiences immerse us in Tweed Mania, the latest limited edition of Chanel Beauty.

For the House of Chanel, tweed is an infinite source of possibilities that offers limitless creative freedom. Chanel's Makeup Creation Studio was inspired by the iconic fabric to reinvent Les 4 Ombres in a limited edition.

Tweed Mania doesn't just stop at makeup, it extends to the everyday objects that surround us: phones, polaroids, magazines and even clocks.

To immerse ourselves in this universe, we designed and developed four digital activations, which in turn invite us into a narrative where Tweed is the key word. An immersive stroll to discover the harmonies between a virtual try-on module, the discovery of the product in augmented reality and its tutorial videos. Say Tweed!

Our 120 experts imagine immersive omni-channel digital experiences.

From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Chanel - Factory 5

To celebrate the 100th anniversary of the iconic N°5, Mazarine Digital co-create with Chanel the iconic experience Chanel Factory 5.

To celebrate its emblematic fragrance Chanel No. 5, Chanel created an ephemeral collection that derives from the famous fragrance. Seventeen limited edition products were inspired by everyday objects, to remind us that wearing No. 5 transforms the ordinary. 

For the occasion, we created a unique and immersive digital experience. An e-commerce platform based on WebGL real time 3D technology that allows the visitor to take control of the camera and discover the 17 limited edition products, either via the 5 zones of the factory or via the product pages. Hence, all products had the possibility to be discovered in augmented reality. This project won the Grand Prix Stratégies du Luxe in December 2021.

Numéro Special Issue 

Numéro Summer 2024 Special Issue
Available on shop.numero.com

The Summer 2024 Special Issue “Physical” features iconic supermodel Anok Yai, muse of Mugler eau de parfum, in a captivating photographic series by Trent Munson. 

Also in this issue: brilliant French actor Pierre Niney, who plays the Count of Monte Cristo in a film presented at the Cannes Film Festival, here under the lens of P. A Hüe de Fontenay; talented fencer Rossella Fiamingo, who will be taking part in the Paris Olympics this summer; Ramla Ali, a committed boxing champion whose career will soon be the subject of a Hollywood biopic; and as always, fashion series by Fabien Montique, Txema Yeste, Jacob Sutton, Umit Savaci, Boris Camaca and Julien Vallon.

Numéro has been a leading media in the world of fashion, contemporary art and culture. 

Numéro magazine creates a unique editorial and visual language blending fashion, beauty, art, and design. Numéro offers three editions: Numéro, Numéro Homme, Numéro Art.