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La Perla
Mazarine accompanies La Perla to launch its beauty line La Perla Beauty and the 360° campaign of its fragrance La Perla Signature.

To develop a perennial platform that would resonate with the aspirations of its target and be true to its heritage, the Italian luxury lingerie brand La Perla, entrusts Mazarine with the design and production of the communication strategy for La Perla Beauty, a new line of fragrances, make-up, and skincare, and the 360° campaign of La Perla Signature embodied by the brand's ambassador, model Malika El Maslouhi, with the participation of photographer Camille Summers-Valli and director Massimiliano Bomba. A campaign composed of prints, a hero film and digital content.

The launch took place with a phygital press event using Mazarine Creative Intelligence's "Smart Player™" interactive solution.