La Perla Beauty
The iconic lingerie brand launches La Perla Beauty in collaboration with Mazarine Stories.
Since its beginnings in 1954 La Perla Lingerie has defined contemporary femininity by striking a balance between elegance and seduction. We focused on promoting the avant-garde values of the Italian house as we prepared to launch its beauty brand. Together, we defined the brand platform as well as the editorial and social media strategy of all annual communications. To announce the launch of La Perla Beauty, we designed and produced its first 360° advertising campaign, showcasing the La Perla Signature fragrance with brand ambassador Malika El Masloushi.
"What is behind the woman you see? The woman you don’t see…”
We welcomed the press and influencers at a live phygital brand launch event using our interactive “Smart Player™” device.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Celebrating the holidays with a limited edition collection accompanied by a 360° communications campaign by Mazarine Digital and Mazarine Pascalie Design.
We supported Prada Beauty create a multi-faceted universe to showcase this unique set of limited edition boxes. The 360° campaign immerses the Prada Beauty community in the Christmas spirit across all touch points (on and offline).
Enlighten your Holidays!
PAUL SMITH AH 2023
Fall-winter 2023 ready-to-wear fashion show in Paris, by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.