La Perla Beauty

The iconic lingerie brand launches La Perla Beauty in collaboration with Mazarine Stories.

"What is behind the woman you see? The woman you don’t see…”

Since its beginnings in 1954 La Perla Lingerie has defined contemporary femininity by striking a balance between elegance and seduction. We focused on promoting the avant-garde values of the Italian house as we prepared to launch its beauty brand. Together, we defined the brand platform as well as the editorial and social media strategy of all annual communications. 

To announce the launch of La Perla Beauty, we designed and produced its first 360° advertising campaign, showcasing the La Perla Signature fragrance with brand ambassador Malika El Masloushi. 

We welcomed the press and influencers at a live phygital brand launch event using our interactive “Smart Player™” device.

Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.

From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.

Givenchy - Collection Particulière

A uniquely singular launch campaign for the fashion house’s distinctive collection by Mazarine Stories. 

Inspired by Hubert de Givenchy, La Collection Particulière brings the House's vision to life by creating unisex olfactory identities for unique personalities.

We set out to build a powerful story around the collection and the iconic perfume L'Interdit. For each perfume, we designed a visual and audio narrative rooted in couture, the senses and noble materials. The comprehensive digital experience was launched on the Givenchy Beauty website and through a series of satisfying and ASMR content.

Loewe Technology – Klang audio campaign

Loewe Technology unveils its 360 campaign with Kylian Mbappé, conceived, produced and directed by Mazarine Stories and Mazarine Digital.

Mazarine Stories and Mazarine Digital, in their first 360 campaign collaboration with the German brand, have chosen Kylian Mbappé as the perfect embodiment of their vision.

In the elegant and graphic world of the Klang audio products collection, Kylian Mbappé lets himself get carried away by the rich sound experience and interacts with the music. In a voiceover, he invites the audience to participate in this new journey: "Sync with everything in your life; it's an ongoing process. Embrace the journey, stay true to your values, and celebrate the sensations you create every day". It was also an opportunity to unveil the brand's new Synchronicity concept: Syncing design, technology, craftsmanship, and emotions together to offer a life in sync. The campaign comes to life through photos and videos orchestrated on social and paid.